Introduction & Scope

This Privacy Policy explains how Reformist (“we”, “our”, “us”) collects, uses, stores, and protects personal information when you visit, browse, or purchase from our official e-commerce website (“Website”).

Reformist is an India-based consumer brand focused on direct-to-consumer sales through its Website and selected online marketplaces.

This Privacy Policy applies only to information collected through our Website. It does not apply to information collected offline or through third-party websites or platforms that may link to our Website.

By using our Website, you agree to the handling of your personal information as described in this Privacy Policy and under applicable Indian law, including the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000.

If you do not agree with this Privacy Policy, you should not use our Website or provide any personal information.

In case of any conflict between this Privacy Policy and any other policy, this Privacy Policy shall prevail with respect to personal data.

This Privacy Policy must be read together with our Terms & Conditions, Cancellation, Return & Refund Policy, and Shipping & Delivery Policy.

Information You Provide to Us

We collect personal information only when you voluntarily provide it while using our Website or purchasing our products. This typically includes your name, email address, mobile number, billing address, and shipping address.

This information is necessary for us to process orders, deliver products, provide customer support, confirm payments, and communicate with you about your purchases.

When you create an account, we collect the information you submit during registration so that we can manage your account securely and provide access to order history, saved addresses, and other account features.

If you write a product review, participate in a referral or loyalty program, contact our customer support team, or send us an email at support@bereformist.com, we collect the information you choose to include in those communications. This allows us to respond to you, resolve issues, and maintain accurate records of our interactions.

You are free to decide whether to provide personal information. If you choose not to provide certain details, we may be unable to complete your order, create or maintain your account, or provide specific services that depend on that information.

We collect only such personal information as is reasonably necessary to operate our business and provide our services.

Information We Collect Automatically

When you visit our Website, certain technical information is collected automatically by your browser and our servers. This may include your IP address, device type, browser type, operating system, approximate location (based on IP address), pages visited, and basic interaction data.

This information is collected to operate the Website, maintain security, prevent fraud, detect abnormal activity, resolve technical issues, and improve site performance.

We do not track you across unrelated websites, and we do not create advertising profiles or behavioural profiles solely from this technical information.

User Content and Photo Uploads

Our Website may allow you to upload content such as product reviews, ratings, comments, and photographs. When you upload a photograph or other content, we collect and store that information for the purpose of displaying reviews, improving our products, and moderating user-generated content.

You are responsible for ensuring that any content you upload does not violate any law, does not infringe the rights of any third party, and does not contain sensitive personal information of yourself or others.

Photographs and reviews submitted by you may be visible to other users of the Website. We may review, moderate, or remove user-generated content that violates our Terms & Conditions, applicable law, or community guidelines.

We do not use uploaded photographs for facial recognition, biometric identification, or automated profiling.

Cookies and Similar Technologies

We use cookies and similar technologies to maintain login sessions, keep items in your cart, protect the Website from misuse, and ensure that core features work correctly.

You may control or delete cookies through your browser settings at any time. Disabling certain cookies may affect Website functionality, including checkout and account access.

Advertising, Analytics, and Retargeting

We use third-party analytics and advertising tools, including Meta (Facebook and Instagram), Google, and similar platforms, to understand how visitors use our Website, measure the performance of our marketing campaigns, and display advertisements to people who have previously visited our Website.

These tools may use cookies, pixels, and similar technologies to collect information such as pages visited, products viewed, actions taken on the Website, device and browser information, IP address, and interaction with advertisements.

We may use tracking technologies such as Meta Pixel, conversion APIs, and server-side tracking tools to send limited event data to advertising platforms strictly for measurement and optimisation purposes.

We do not share your name, email address, phone number, payment details, passwords, or other sensitive personal information with advertising platforms for their independent use.

Third-Party Websites

Our Website may contain links to third-party websites or platforms. We do not control and are not responsible for the privacy practices, content, or policies of those third-party websites. Once you leave our Website, this Privacy Policy no longer applies. We encourage you to review the privacy policies of any third-party site you visit.

Legal Basis for Processing

We process personal information only when there is a lawful reason to do so under applicable Indian law. In most cases, processing is necessary to perform a contract with you, such as when you place an order, create an account, request delivery, or contact us for support.

In some situations, we process information based on your consent, for example, when you choose to receive communications from us or voluntarily share information through our Website.

We may also process personal data where required to comply with legal obligations, such as taxation, accounting, regulatory compliance, or responding to lawful requests from authorities.

How We Use Your Information

We use your personal information only for purposes that are directly connected to operating our business and providing you with our products and services.

This includes processing and delivering orders, confirming payments, arranging shipping, managing your account, responding to queries, handling returns or complaints, and sending communications related to purchases.

We use limited technical information to maintain Website security, prevent fraud, detect abnormal activity, resolve technical issues, and improve the performance and reliability of our Website. We do not use your information to make automated decisions that have legal or significant effects on you.

Communications and Marketing

We may use your email address and mobile number to send service-related communications such as order confirmations, delivery updates, refund notifications, and important account information.

If you choose to subscribe, we may also send promotional communications about our products, offers, and updates through email, SMS, or WhatsApp.

You may unsubscribe from promotional emails at any time using the unsubscribe link provided in our messages or by contacting us at support@bereformist.com.

How We Share Your Information

We share personal information only where it is necessary to operate our business and fulfil your orders.

Your information may be shared with payment service providers such as Razorpay, logistics partners, technology and hosting partners, communication service providers, and advertising/analytics platforms strictly for measurement purposes.

We do not sell, rent, or trade personal information, and we do not provide it to third parties for their independent use.

Third-Party Marketplaces

In addition to our Website, we may sell our products through third-party marketplaces such as Amazon, Flipkart, or similar platforms. When you place an order through a marketplace, the personal information you provide to that platform is collected and processed in accordance with the privacy policy of that marketplace. We receive only the information necessary to fulfil your order, such as your name, delivery address, contact number, order details, and payment confirmation.

Payment Processing and Razorpay

All payments on Reformist are processed through Razorpay. We do not collect, store, or process your debit card, credit card, UPI, or net-banking details on our own servers.

We receive only limited information, such as the transaction reference and payment status, which is required to confirm, complete, and track your order.

How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, alteration, or disclosure.

While we take reasonable steps to protect your information, no system can be guaranteed to be completely secure. You are responsible for keeping your account credentials confidential.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer required, it is securely deleted or anonymised.

Data Location

Our primary data storage and processing infrastructure is located in India.

In limited cases, certain service providers may process personal information outside India, subject to applicable law and safeguards.

International Visitors

If you access or use our Website from outside India, you understand that your personal information may be transferred to, stored, and processed in India, where data protection laws may differ from those in your country.

Data Breach and Incident Notification

If personal information is compromised due to a security breach, we will take reasonable steps to investigate the incident, limit the impact, and comply with applicable legal requirements.

Your Privacy Rights

Subject to applicable law, you may request access to your personal information, correction of inaccurate or incomplete data, and deletion of personal information where such deletion is permitted.

You may withdraw your consent for marketing communications at any time by using the unsubscribe option provided in our emails or by contacting us at support@bereformist.com.

If you are not satisfied with our response, you may have the right to approach the Data Protection Board of India in accordance with applicable law.

Children’s Privacy

Our Website and services are intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals below 18 without the consent of a parent or legal guardian.

Changes to This Policy

We may update this Privacy Policy from time to time. Any revisions will be published on this page with an updated effective date.

Contact and Grievance Redressal

If you have any questions about this Privacy Policy or wish to exercise any of your rights, you may contact us at:

For the purposes of applicable data protection laws, Reformist is the data controller of the personal information we collect and process.

Last Updated: 27/02/2026